The Nanoleaf Story

Humble Beginnings and Perpetual Evolution

Our story begins with three adventure-seeking, life-loving, dream-chasing digital nomads with an aspiration: make the world a better place. It wasn’t a new idea, nor one unique to them. But there was a passionate, personal connection to it. The three founders met while building a solar-powered car on the University of Toronto’s World Solar Challenge team—and learned that there didn’t have to be a compromise between performance and efficiency.

The Beginning

Nanoleaf began as a Kickstarter campaign in 2012, with the founders living in the production facility in China. Originally called the Nanolight, our first product existed because of a belief that the lightbulb didn’t have to look like a lightbulb just because. And could also be much more energy efficient than any lightbulb before it. Thus, the black sheep of LED lighting was born.

We kept the original campaign up to remind us where we got our start. Check it out here.

Putting Down Roots

After the massive success of our original Kickstarter campaign, it was time to get down to business. The first move was a move—out of our CTO’s garage—and into the shared offices at the MaRS Discovery District in Toronto, Canada. Not long after, we moved into our current headquarters in downtown Toronto. It’s above both a coffee shop and a pub; and yes, that decision was very popular with our team. At the same time, we set up our production and logistics facility in Shenzhen and our satellite office in Hong Kong.

Breaking Some Rules

The overwhelming response to our Kickstarter campaign made one thing abundantly clear—people wanted change and didn’t care about conventional wisdom in lighting. So, we set out to create our Classic Series products. Striking design, ultra-high energy efficiency, and a dare-to-care approach to building partnerships with suppliers and customers.

Getting Smarter
and Being Smarter

After creating the most energy efficient lightbulb in the world and diverting almost 4 million tonnes of carbon dioxide away from the atmosphere, we opened our horizons up to a new challenge: energy-efficient smart lighting. The result was our Smarter Series class of products—the perfect fusion of human-centric product design, emerging lighting technology, and our own blend of conscious capitalism.


ASK Corporation

Responding to high demand for Nanoleaf products in Japan, we teamed up with ASK Corporation to bring our products to Japan. Nanoleaf carefully selects its distributor partners, and only ones that have a high commitment to service excellence are awarded the designation of Nanoleaf Premium Partner.

from the distributor:

ASK Corporation, headquartered in Tokyo, Japan, is a leading distributor providing products, services and solutions to consumer, commercial, and professional users of IT peripherals, mobile electronics, high-end audio, enterprise computing solutions, and professional videography equipment, with fiscal year 2014 revenue of 8.73 billion Japanese yen. (Past 5 fiscal year revenue figures: FY10: 8.01b JPY, FY11: 7.08b JPY, FY12: 7.30b JPY, FY13: 7.83b JPY)

Providing real solutions to real market needs as a trusted “full service” partner, ASK Corporation, since its inception in 1997, differentiates itself with an unwavering commitment and dedication to provide end-to-end services to vendor suppliers, channel resellers, and end-users – from pre-sales market research to customer-centric technical support – with the goal to establish and grow vendor brands with years of industry segment market knowledge, exceptional array of accessible channel partners, productive and relationship-minded sales force, and innovative marketing strategies.

ASK Corporation partners with a multitude of top-tier technology vendors primarily based in the U.S., Europe, and Taiwan (Examples of notable vendor suppliers):

Advanced Micro Devices, Inc. (AMD), ELSA Japan Inc., ZOTAC International (MCO) Limited, Sapphire Technology Limited, ASUSTek Computer Inc. (ASUS), Micro-Star International Co., Ltd. (MSI), AJA Video Systems, Inc., ATTO Technology Corporation, Corning Inc., Synology, Inc., Cooler Master Co., Ltd., Fractal Design AB, Thermaltake Technology Co., Ltd., OCZ Storage Solution (Toshiba), Micron Technology, Inc., G-Technology (HGST, Inc.), Goal Zero (NRG Energy, Inc.), Thule Group AB, Audeze LLC.

You can contact ASK Corporation here.